12/25/2023 0 Comments Synergy drink distributorsVarious spices, herbs, fruits, and juices are utilized for flavoring kombucha. Some of the new attractive flavors include hibiscus lime, lavender, blueberry, guava, and many more. This has nudged manufacturers to incorporate new flavors and ingredients to draw consumer attention towards their products. Further, the integration of the drink in daily diets has significantly augmented the growth of this market.Īvailability of Numerous Flavorful Options to Drive the MarketĬonsumers nowadays are becoming bold and are not refraining from experimenting with new innovative flavors. According to the International Probiotics Association, the probiotic supplements market value in 2015 stood at USD 4 billion and is expected to grow decently, which is also likely to benefit this market since it is a probiotic drink. However, this has a distinct edge over other probiotic drinks as it can be consumed by people suffering from lactose intolerance and celiac disease since it is obtained by fermenting sweetened tea. Probiotic drinks are generally made using fermented milk such as yogurt and kefir. For example, according to the Institute of Food Technologists (IFT) 2017, functional beverages held 76.4% market share in the overall beverage sector in the U.S. Growing consumer preference towards functional beverages that are capable of adding beneficial health effects has positively increased both the consumers’ interest and demand for drinks such as kombucha. Rising Popularity of Functional Beverages to Augment Market Growth The introduction of innovative flavor variants in the global marketplace is also expected to boost market growth during the forecast period. According to a research paper published in BioMed Central, in 2020, the greater availability of non-alcoholic drinks, their increased online selection, and reduction in alcohol purchasing have geared consumer preferences towards kombucha. Consumers, especially millennials and Gen Z, are embracing healthier lifestyles, leading to their growing preference towards low to no-alcohol beverages and healthier alternatives to alcoholic drinks. The surging popularity of refreshing drinks and their availability in ready-to-drink forms has further encouraged this shift. Growing Inclination towards Innovative Non-Alcoholic Drinks to Propel the MarketĪccording to the World Health Organization (WHO), nearly 3 million deaths occur every year as a result of harmful alcohol consumption, representing 5.3% of all deaths, which has shifted consumer preferences towards fermented tea and other low or non-alcoholic drinks around the world. Request a Free sample to learn more about this report. Further, the demand for functional food and beverages to support the overall health of consumers have contributed to market growth. The firm says it has surpassed its last year's sales of USD 48,000 in June. For example, the Malaysia-based brand WonderBrew aims to double its sales by expanding its e-commerce presence amid the pandemic. Various probiotic drink manufacturers have been increasing their production capacities to fulfill the consumers' demand for immunity-boosting beverages amid the pandemic. According to a study by the National Center for Biotechnology Information (NCBI), 2020, consumption of kombucha aids in supporting the immune system due to its antioxidant, anti-inflammatory, and cholesterol-reducing properties. However, this market has experienced a slight uptick as convenience stores and medicinal shops remained functional to provide consumers with essential health supplies. The outbreak of the COVID-19 pandemic has resulted in the closure of various factories and warehouses across countries as a result of the governmental implementation of social distancing and lockdowns to stop the spread of the virus. Increasing Consumption of Fermented Tea Beverages amid COVID-19 to Favor Growth The rising awareness about the health benefits of this drink among consumers is projected to fuel the global market. The beverage is a potential probiotic drink that offers several health benefits to consumers such as aiding the growth of gut microflora, infusing into the body, and potentially reducing heart disease risk. The drink is fermented using a symbiotic culture of bacteria and yeast strain (SCOBY), which results in a light, effervescent tea beverage with a slight alcohol content of 0.5% due to the natural fermentation process. The global kombucha market size stood at USD 1.84 billion in 2019 and is projected to reach USD 10.45 billion by 2027, exhibiting a CAGR of 23.2% during the forecast period. Kombucha is a sweetened fermented tea beverage, usually made by utilizing black or green tea.
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